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Bayview, Australia’s leading manufacturer and wholesaler of coated food products, is a long-standing client of Mela Creative.
Originally approached to complete a corporate identity project for Bayview Seafoods, Mela Creative then assisted Bayview to enter the retail market with a new brand identity and new packaging, having previously only been a trade supplier.
Following the successful launch of Bayview’s Gluten Free range of frozen meal solutions, the Bayview range is now widely available through the major supermarket chains.
Print advertisements and marketing collateral including trade show displays have been designed by Mela Creative to maintain consistent brand presence for Bayview.
Mela Creative also designed a fully customized website that reflects the different areas of operations of Bayview, from wholesale to retail.
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