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Peppe’s Pasta

Identity

Print

Environmental

Packaging

Peppe’s Pasta is an award-winning supplier of filled, fresh and dried pasta and has been an icon in Sydney’s Inner West for over 20 years. With a new logo and tag line “inspired by tradition, made with passion”, Peppe’s Pasta branding and packaging is set to soar.

The logo was inspired by traditional hand-made pasta being prepared on a wooden slab with a dusting of semolina flour to work on. The hand drawn letters in the flour give it a very personal touch just like the way Joe, or Peppe, makes all his pasta and sauces.

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