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Zenith Bolts Range
Once a new Zenith product range is launched, it is supported by merchandising to assist the consumer in product selection.
Mela Creative has worked closely with ITW Proline to launch and market a number of new ranges including Zenith Bolts. New packaging design followed by print marketing material to promote the new range are essential in building the brand identity. The shelf-merchandising unit raises brand awareness and aids consumer and store staff alike in choosing the appropriate product.
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