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ZENITH DURASMOOTH HINGES

Identity

Packaging

Print

Environmental

Innovation is one of the guiding principles of ITW Proline as they continually strive to bring new technology to the hardware industry including the introduction of the Zenith DuraSmooth advanced pin technology across their Hinge range.

Mela Creative designed new packaging for the Zenith hinge range with the DuraSmooth logo in gold foil print covering the screw cavity box that makes it literally jump out of the pack screaming premium quality. A bright coloured background with a linear pattern has been used to add depth to the pack.

The use of colour-coding by hinge type maximises shelf impact of the entire range. As customers approach the merchandising bay, the bold colour blocking makes selection easier and faster.

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