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Month: February 2016

The value of branding

February 2, 2016Industry
The value of branding

Earlier this year Coca-Cola launched the “Taste the Feeling” campaign that embraces Coca-Cola’s new global “One Brand” strategy to bring together Coca-Cola, Coke Zero, Diet Coke and Coke Life. The shift in brand strategy is to bring back the fundamentals of what the Coca-Cola brand is. Coca-Cola’s Global Chief Marketing Officer, Marcos de Quinto said … Read More

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