Earlier this year Coca-Cola launched the “Taste the Feeling” campaign that embraces Coca-Cola’s new global “One Brand” strategy to bring together Coca-Cola, Coke Zero, Diet Coke and Coke Life. The shift in brand strategy is to bring back the fundamentals of what the Coca-Cola brand is. Coca-Cola’s Global Chief Marketing Officer, Marcos de Quinto said … Read More
The value of branding
