Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Graphic … Read More
Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More
Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More