Lane packaging relaunch

March 24, 2020Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

The Difference Between Pixel and Vector Graphics

March 20, 2020Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

5 Signs your business needs a rebrand

March 17, 2020Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More

E-commerce is a game changer for packaging

March 12, 2020Industry, Packaging

  It’s 2020 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More