5 Tips for Maintaining Consistent Branding

November 19, 2018Branding

Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More

Consistency is the Key to Effective Branding

October 31, 2018Branding

Branding inconsistencies could be costing you money According to an industry benchmark report* from the US, respondents estimated an average revenue increase of 23% could be attributed to presenting their brand consistently. This study’s participants were primarily B2B organizations with revenue growth during the past year.  The greatest negative impact of inconsistent brand usage is … Read More

Experience the charming backstreets of Italy

September 20, 2018Branding, Environmental, Print

Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More

Say hello to Belle! Our new Digital Marketing Manager

August 31, 2018Digital, Industry, Studio

Mela Creative is expanding our digital offering with the arrival of our new digital marketing manager, Belle Makarasen. She will be responsible for digital strategy and ad creation for our clients. With a background in visual communication, Belle is both creative and the ultimate multi-tasker. She will also tell you that she is a minimalist, … Read More

Packaging For The Future

August 10, 2018Digital, Industry, Packaging, Print

The Mela team recently attended a thought-provoking Print21 and PKN LIVE conference held at Monkey Baa in Darling Harbour. We heard from industry specialists about the new frontiers in packaging including current trends in media content consumption, how packaging print engages consumers and finally bridging a connection between print and digital by using augmented reality … Read More

Introducing The New Mela Creative

July 1, 2018Studio

We are proud to announce that Mela Creative has a fresh new look to inaugurate our recent move to Alexandria. We have a new face for our new place! With a focus on continually providing fresh and inspiring creative, we have given ourselves a facelift to highlight our specialty offering of branding and packaging. We create … Read More

Moving soon to Alexandria

May 11, 2018Studio

New location After 20 years at our Camperdown studio, Mela Creative is taking the plunge and we are moving soon to better and brighter premises. Our new location is in the vibrant and dynamic inner city suburb of Alexandria and will surely boost our fresh and inspiring creative. New look We are also taking this opportunity to refresh our … Read More

Soft Touch Yearbook Cover

April 18, 2018Industry, Print

Soft touch for luxurious Yearbook cover Designers get excited when new finishes and textures are introduced to the printing world especially when producing a unique yearbook cover. It gives us choice and flexibility in delivering print outcomes to exceed expectations. Soft touch or “velvet” touch laminate has recently become more widely available due to advances … Read More

Packaging design trends in 2018

March 28, 2018Industry, Packaging

Bright, bold graphics & old-school packaging design trends of 2017 Looking back in retrospect is always an important step in moving forward with packaging design trends in 2018. Last year offered a palette of bright colours, bold elements and supporting graphics to ignite optimism following a difficult year for retail in 2016. Irregular and imperfect strokes within … Read More

News at Mela

February 22, 2018Studio

New location After 20 years at our Camperdown studio, Mela Creative is taking the plunge and we are moving soon to better and brighter premises. Our new location is in the vibrant and dynamic inner city suburb of Alexandria and will surely boost our fresh and inspiring creative. New look We are also taking this opportunity to refresh our … Read More