Mela seed profile – Rosanna

November 20, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Operations … Read More

Not all printing inks are created equal

October 21, 2019Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Lane packaging relaunch

September 24, 2019Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

5 Signs your business needs a rebrand

September 17, 2019Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More

Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Touched by Christopher Logo

July 30, 2019Branding

After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More

Sucking it up for the environment

June 27, 2019Industry, Packaging

Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come.  Consumers on the other hand are growing more … Read More

The Difference Between Pixel and Vector Graphics

June 20, 2019Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

Common branding mistakes that are costing you money

May 29, 2019Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

Mela seed profile – Vina

April 23, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Graphic … Read More