Penten – Branding cyber security for Australia

March 10, 2020Branding, Digital

  We have security for our homes, phones, cars and anything important to us right? So it makes sense to have security for our country too. Penten is a multi-award winning cyber security company located in Canberra, who approached Mela Creative to develop a consistent brand look for the fast expanding cyber security business. Starting … Read More

The Psychology of Colour in Marketing and Branding

February 3, 2020Branding

The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand.  Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More

Seasonings Greetings from Mela Creative

December 10, 2019Studio

  Spice up your kitchen these holidays with Mela Creative’s own salt blends. We’ve blended these just for you using our favourite herbs and spices and put together some of our favourite recipes. Easy  |  0:15 Prep  |  0:30 Cook  |  4 Servings Ingredients 500 g squid cut into pieces 1/2 cup plain flour 1 egg 1/4 cup … Read More

Our Top 10 Company Rebrands

December 5, 2019Branding

What does rebranding  mean and why do we need it? Sooner or later, businesses will need to refresh their brand image, for many reasons, including growth, new management, a bad reputation or an outdated image.  Rebranding is basically the process of a strategic change of either name, logo, communication strategy, visual identity or all of … Read More

Mela seed profile – Rosanna

November 20, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Operations … Read More

Not all printing inks are created equal

October 21, 2019Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Lane packaging relaunch

September 24, 2019Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

5 Signs your business needs a rebrand

September 17, 2019Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More

Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Touched by Christopher Logo

July 30, 2019Branding

After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More