Mela seed profile – Vina

April 23, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Graphic … Read More

Elevating consumer experience with beautiful packaging

April 9, 2019Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

Branding is not just a logo

April 1, 2019Branding

Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More

The Persuasive Power of Colour

March 18, 2019Branding

Choosing the right branding colours for your business is very important because the persuasive power of colour creates an expectation of what to expect from a brand. The consistent use of strong brand colour builds trust and familiarity that when taken away or changed will cause confusion and disconnection with customers. Purple Kit Kat and red … Read More

E-commerce is a game changer for packaging

March 12, 2019Industry, Packaging

  It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Take a dip with our Mela Creative team

March 4, 2019Branding, Packaging, Studio

  Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More

Five Things Product Packaging Must Do

February 13, 2019Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More

A Trip To Remember

January 18, 2019Studio

  A big congratulations to our Digital Marketing Manager, Belle on her recent engagement. The exciting news happened over the break whilst Belle and her partner, Bruno were on a cultural food expedition in Singapore. “What you do in Singapore is eat. It’s a really food-crazy culture, where all of this great food is available … Read More

Monochrome branding for Nature Talk

December 19, 2018Branding, Packaging

Mela Creative designed branding and packaging design for startup skincare brand Nature Talk. The Australian made, all natural product range was launched with Pomegranate serum and Green Clay & Matcha mask aimed for predominantly sale online to the Australian and Asian markets. The contemporary logo was created with bespoke typography and the logo device was created using the … Read More

Infusing Creative Ideas This Christmas

December 11, 2018Studio

As we look back upon the past year of being totally immersed in our work, we would like to reflect on how lucky we are to be able to continually infuse creative ideas into our designs. We are truly thankful for your ongoing support and for the opportunity to work with such amazing people like yourself. The … Read More