Sucking it up for the environment

June 27, 2019Industry, Packaging

Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come.  Consumers on the other hand are growing more … Read More

The Difference Between Pixel and Vector Graphics

June 20, 2019Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

Common branding mistakes that are costing you money

May 29, 2019Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

Mela seed profile – Vina

April 23, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Graphic … Read More

Elevating consumer experience with beautiful packaging

April 9, 2019Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

Branding is not just a logo

April 1, 2019Branding

Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More

The Persuasive Power of Colour

March 18, 2019Branding

Choosing the right branding colours for your business is very important because the persuasive power of colour creates an expectation of what to expect from a brand. The consistent use of strong brand colour builds trust and familiarity that when taken away or changed will cause confusion and disconnection with customers. Purple Kit Kat and red … Read More

E-commerce is a game changer for packaging

March 12, 2019Industry, Packaging

  It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Take a dip with our Mela Creative team

March 4, 2019Branding, Packaging, Studio

  Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More

Five Things Product Packaging Must Do

February 13, 2019Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More