Maxigenes Goats Milk & Chewable Milk Packaging Design

June 9, 2020Industry, Packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.  Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More

Great photography is essential in building a strong brand

April 6, 2020Branding

  Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More

Penten – Branding cyber security for Australia

March 10, 2020Branding, Digital

  We have security for our homes, phones, cars and anything important to us right? So it makes sense to have security for our country too. Penten is a multi-award winning cyber security company located in Canberra, who approached Mela Creative to develop a consistent brand look for the fast expanding cyber security business. Starting … Read More

The Psychology of Colour in Marketing and Branding

February 3, 2020Branding

The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand.  Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More

Seasonings Greetings from Mela Creative

December 10, 2019Studio

  Spice up your kitchen these holidays with Mela Creative’s own salt blends. We’ve blended these just for you using our favourite herbs and spices and put together some of our favourite recipes. Easy  |  0:15 Prep  |  0:30 Cook  |  4 Servings Ingredients 500 g squid cut into pieces 1/2 cup plain flour 1 egg 1/4 cup … Read More

Our Top 10 Company Rebrands

December 5, 2019Branding

What does rebranding  mean and why do we need it? Sooner or later, businesses will need to refresh their brand image, for many reasons, including growth, new management, a bad reputation or an outdated image.  Rebranding is basically the process of a strategic change of either name, logo, communication strategy, visual identity or all of … Read More

Mela seed profile – Rosanna

November 20, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Operations … Read More

Not all printing inks are created equal

October 21, 2019Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More