E-commerce is a game changer for packaging

March 12, 2019Industry, Packaging

  It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Take a dip with our Mela Creative team

March 4, 2019Branding, Packaging, Studio

  Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More

Five Things Product Packaging Must Do

February 13, 2019Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More

A Trip To Remember

January 18, 2019Studio

  A big congratulations to our Digital Marketing Manager, Belle on her recent engagement. The exciting news happened over the break whilst Belle and her partner, Bruno were on a cultural food expedition in Singapore. “What you do in Singapore is eat. It’s a really food-crazy culture, where all of this great food is available … Read More

Monochrome branding for Nature Talk

December 19, 2018Branding, Packaging

Mela Creative designed branding and packaging design for startup skincare brand Nature Talk. The Australian made, all natural product range was launched with Pomegranate serum and Green Clay & Matcha mask aimed for predominantly sale online to the Australian and Asian markets. The contemporary logo was created with bespoke typography and the logo device was created using the … Read More

Infusing Creative Ideas This Christmas

December 11, 2018Studio

As we look back upon the past year of being totally immersed in our work, we would like to reflect on how lucky we are to be able to continually infuse creative ideas into our designs. We are truly thankful for your ongoing support and for the opportunity to work with such amazing people like yourself. The … Read More

5 Tips for Maintaining Consistent Branding

November 19, 2018Branding

Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More

Consistency is the Key to Effective Branding

October 31, 2018Branding

Branding inconsistencies could be costing you money According to an industry benchmark report* from the US, respondents estimated an average revenue increase of 23% could be attributed to presenting their brand consistently. This study’s participants were primarily B2B organizations with revenue growth during the past year.  The greatest negative impact of inconsistent brand usage is … Read More

Experience the charming backstreets of Italy

September 20, 2018Branding, Environmental, Print

Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More

Say hello to Belle! Our new Digital Marketing Manager

August 31, 2018Digital, Industry, Studio

Mela Creative is expanding our digital offering with the arrival of our new digital marketing manager, Belle Makarasen. She will be responsible for digital strategy and ad creation for our clients. With a background in visual communication, Belle is both creative and the ultimate multi-tasker. She will also tell you that she is a minimalist, … Read More