A Trip To Remember

January 18, 2019Studio

  A big congratulations to our Digital Marketing Manager, Belle on her recent engagement. The exciting news happened over the break whilst Belle and her partner, Bruno were on a cultural food expedition in Singapore. “What you do in Singapore is eat. It’s a really food-crazy culture, where all of this great food is available … Read More

Monochrome branding for Nature Talk

December 19, 2018Branding, Packaging

Mela Creative designed branding and packaging design for startup skincare brand Nature Talk. The Australian made, all natural product range was launched with Pomegranate serum and Green Clay & Matcha mask aimed for predominantly sale online to the Australian and Asian markets. The contemporary logo was created with bespoke typography and the logo device was created using the … Read More

Infusing Creative Ideas This Christmas

December 11, 2018Studio

As we look back upon the past year of being totally immersed in our work, we would like to reflect on how lucky we are to be able to continually infuse creative ideas into our designs. We are truly thankful for your ongoing support and for the opportunity to work with such amazing people like yourself. The … Read More

5 Tips for Maintaining Consistent Branding

November 19, 2018Branding

Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More

Consistency is the Key to Effective Branding

October 31, 2018Branding

Branding inconsistencies could be costing you money According to an industry benchmark report* from the US, respondents estimated an average revenue increase of 23% could be attributed to presenting their brand consistently. This study’s participants were primarily B2B organizations with revenue growth during the past year.  The greatest negative impact of inconsistent brand usage is … Read More

Experience the charming backstreets of Italy

September 20, 2018Branding, Environmental, Print

Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More

Say hello to Belle! Our new Digital Marketing Manager

August 31, 2018Digital, Industry, Studio

Mela Creative is expanding our digital offering with the arrival of our new digital marketing manager, Belle Makarasen. She will be responsible for digital strategy and ad creation for our clients. With a background in visual communication, Belle is both creative and the ultimate multi-tasker. She will also tell you that she is a minimalist, … Read More

Packaging For The Future

August 10, 2018Digital, Industry, Packaging, Print

The Mela team recently attended a thought-provoking Print21 and PKN LIVE conference held at Monkey Baa in Darling Harbour. We heard from industry specialists about the new frontiers in packaging including current trends in media content consumption, how packaging print engages consumers and finally bridging a connection between print and digital by using augmented reality … Read More

Introducing The New Mela Creative

July 1, 2018Studio

We are proud to announce that Mela Creative has a fresh new look to inaugurate our recent move to Alexandria. We have a new face for our new place! With a focus on continually providing fresh and inspiring creative, we have given ourselves a facelift to highlight our specialty offering of branding and packaging. We create … Read More

Moving soon to Alexandria

May 11, 2018Studio

New location After 20 years at our Camperdown studio, Mela Creative is taking the plunge and we are moving soon to better and brighter premises. Our new location is in the vibrant and dynamic inner city suburb of Alexandria and will surely boost our fresh and inspiring creative. New look We are also taking this opportunity to refresh our … Read More