Colour is very powerful in creating expectation. The persuasive power of colour is very important in branding! We have played around with the brand colours of two very iconic chocolate brands to see what effect this has on perception. Does KitKat’s “have a break” lose its sense of urgency when it’s not red? What about Cadbury’s … Read More
Branding is not just a logo… Branding is about the strategy behind your visual identity that ensures it truly represents who you are – the why, what and how of your business. Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify … Read More
Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More
Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More
Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More
Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More
Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More
If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand. 1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More
The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand. Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More
Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More