We have security for our homes, phones, cars and anything important to us right? So it makes sense to have security for our country too. Penten is a multi-award winning cyber security company located in Canberra, who approached Mela Creative to develop a consistent brand look for the fast expanding cyber security business. Starting … Read More
The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand. Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More
What does rebranding mean and why do we need it? Sooner or later, businesses will need to refresh their brand image, for many reasons, including growth, new management, a bad reputation or an outdated image. Rebranding is basically the process of a strategic change of either name, logo, communication strategy, visual identity or all of … Read More
Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More
If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand. 1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More
After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More
Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More
Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More
Choosing the right branding colours for your business is very important because the persuasive power of colour creates an expectation of what to expect from a brand. The consistent use of strong brand colour builds trust and familiarity that when taken away or changed will cause confusion and disconnection with customers. Purple Kit Kat and red … Read More
Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More