Scarelli Joinery Website

October 14, 2020Branding

Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More

Tuscany Gardens Branding

August 10, 2020Branding, Industry

Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More

Great photography is essential in building a strong brand

April 6, 2020Branding

  Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More

The Psychology of Colour in Marketing and Branding

February 3, 2020Branding

The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand.  Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More

Our Top 10 Company Rebrands

December 5, 2019Branding

What does rebranding  mean and why do we need it? Sooner or later, businesses will need to refresh their brand image, for many reasons, including growth, new management, a bad reputation or an outdated image.  Rebranding is basically the process of a strategic change of either name, logo, communication strategy, visual identity or all of … Read More

Lane packaging relaunch

September 24, 2019Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

5 Signs your business needs a rebrand

September 17, 2019Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More

Touched by Christopher Logo

July 30, 2019Branding

After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More

Common branding mistakes that are costing you money

May 29, 2019Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

Branding is not just a logo

April 1, 2019Branding

Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More