Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More
Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More
Choosing the right branding colours for your business is very important because the persuasive power of colour creates an expectation of what to expect from a brand. The consistent use of strong brand colour builds trust and familiarity that when taken away or changed will cause confusion and disconnection with customers. Purple Kit Kat and red … Read More
Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More
Mela Creative designed branding and packaging design for startup skincare brand Nature Talk. The Australian made, all natural product range was launched with Pomegranate serum and Green Clay & Matcha mask aimed for predominantly sale online to the Australian and Asian markets. The contemporary logo was created with bespoke typography and the logo device was created using the … Read More
Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More
Branding inconsistencies could be costing you money According to an industry benchmark report* from the US, respondents estimated an average revenue increase of 23% could be attributed to presenting their brand consistently. This study’s participants were primarily B2B organizations with revenue growth during the past year. The greatest negative impact of inconsistent brand usage is … Read More
Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More
Strata Central is injecting some good old-fashioned service into the strata management industry complete with sleek and sophisticated branding inspired by the bygone era of Art-deco opulence. Mela Creative designed the distinct new branding for Strata Central with a simplified retro style in gold and black to create a sleek, elegant and sophisticated logo complemented … Read More
Branding is everything! Just ask Emmanuel Ziino from Show Technology who commissioned Mela Creative to create a show stopping new brand identity complete with new logo, revitalised corporate identity, bold new look advertising and marketing material. Launched this month at the Entech Roadshow, the new branding has turned some heads. The exhibiton stand was full of … Read More