If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand. 1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More
After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More
Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More
Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify not explain or sell. In fact, it’s possible to create great branding even with a mediocre logo. Of course starting with a logo that is simple, memorable, versatile, appropriate and timeless creates … Read More
Choosing the right branding colours for your business is very important because the persuasive power of colour creates an expectation of what to expect from a brand. The consistent use of strong brand colour builds trust and familiarity that when taken away or changed will cause confusion and disconnection with customers. Purple Kit Kat and red … Read More
Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More
Mela Creative designed branding and packaging design for startup skincare brand Nature Talk. The Australian made, all natural product range was launched with Pomegranate serum and Green Clay & Matcha mask aimed for predominantly sale online to the Australian and Asian markets. The contemporary logo was created with bespoke typography and the logo device was created using the … Read More
Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More
Branding inconsistencies could be costing you money According to an industry benchmark report* from the US, respondents estimated an average revenue increase of 23% could be attributed to presenting their brand consistently. This study’s participants were primarily B2B organizations with revenue growth during the past year. The greatest negative impact of inconsistent brand usage is … Read More
Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More