The Persuasive Power of Colour

April 20, 2021Branding

Colour is very powerful in creating expectation. The persuasive power of colour is very important in branding! We have played around with the brand colours of two very iconic chocolate brands to see what effect this has on perception. Does KitKat’s “have a break” lose its sense of urgency when it’s not red? What about Cadbury’s … Read More

Branding is not just a logo

February 15, 2021Branding

Branding is not just a logo… Branding is about the strategy behind your visual identity that ensures it truly represents who you are – the why, what and how of your business.  Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify … Read More

Scarelli Joinery Website

October 14, 2020Branding

Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More

Tuscany Gardens Branding

August 10, 2020Branding, Industry

Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More

Common branding mistakes that are costing you money

May 29, 2020Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

Great photography is essential in building a strong brand

April 6, 2020Branding

  Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More

Lane packaging relaunch

March 24, 2020Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

5 Signs your business needs a rebrand

March 17, 2020Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More

The Psychology of Colour in Marketing and Branding

February 3, 2020Branding

The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand.  Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More

5 Tips for Maintaining Consistent Branding

January 19, 2020Branding

Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More