Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Sucking it up for the environment

June 27, 2019Industry, Packaging

Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come.  Consumers on the other hand are growing more … Read More

The Difference Between Pixel and Vector Graphics

June 20, 2019Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

Elevating consumer experience with beautiful packaging

April 9, 2019Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

E-commerce is a game changer for packaging

March 12, 2019Industry, Packaging

  It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Five Things Product Packaging Must Do

February 13, 2019Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More

Say hello to Belle! Our new Digital Marketing Manager

August 31, 2018Digital, Industry, Studio

Mela Creative is expanding our digital offering with the arrival of our new digital marketing manager, Belle Makarasen. She will be responsible for digital strategy and ad creation for our clients. With a background in visual communication, Belle is both creative and the ultimate multi-tasker. She will also tell you that she is a minimalist, … Read More

Packaging For The Future

August 10, 2018Digital, Industry, Packaging, Print

The Mela team recently attended a thought-provoking Print21 and PKN LIVE conference held at Monkey Baa in Darling Harbour. We heard from industry specialists about the new frontiers in packaging including current trends in media content consumption, how packaging print engages consumers and finally bridging a connection between print and digital by using augmented reality … Read More

Soft Touch Yearbook Cover

April 18, 2018Industry, Print

Soft touch for luxurious Yearbook cover Designers get excited when new finishes and textures are introduced to the printing world especially when producing a unique yearbook cover. It gives us choice and flexibility in delivering print outcomes to exceed expectations. Soft touch or “velvet” touch laminate has recently become more widely available due to advances … Read More

Packaging design trends in 2018

March 28, 2018Industry, Packaging

Bright, bold graphics & old-school packaging design trends of 2017 Looking back in retrospect is always an important step in moving forward with packaging design trends in 2018. Last year offered a palette of bright colours, bold elements and supporting graphics to ignite optimism following a difficult year for retail in 2016. Irregular and imperfect strokes within … Read More