Tuscany Gardens Branding

August 10, 2020Branding, Industry

Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More

Maxigenes Goats Milk & Chewable Milk Packaging Design

June 9, 2020Industry, Packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.  Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More

Not all printing inks are created equal

October 21, 2019Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Sucking it up for the environment

June 27, 2019Industry, Packaging

Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come.  Consumers on the other hand are growing more … Read More

The Difference Between Pixel and Vector Graphics

June 20, 2019Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

Elevating consumer experience with beautiful packaging

April 9, 2019Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More