The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically. E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More
Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More
Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More
Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come. Consumers on the other hand are growing more … Read More
The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More
Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More
It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More
When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More
Mela Creative is expanding our digital offering with the arrival of our new digital marketing manager, Belle Makarasen. She will be responsible for digital strategy and ad creation for our clients. With a background in visual communication, Belle is both creative and the ultimate multi-tasker. She will also tell you that she is a minimalist, … Read More
The Mela team recently attended a thought-provoking Print21 and PKN LIVE conference held at Monkey Baa in Darling Harbour. We heard from industry specialists about the new frontiers in packaging including current trends in media content consumption, how packaging print engages consumers and finally bridging a connection between print and digital by using augmented reality … Read More