Tuscany Gardens Branding

August 10, 2020Branding, Industry

Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More

Maxigenes Goats Milk & Chewable Milk Packaging Design

June 9, 2020Industry, Packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.  Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More

Elevating consumer experience with beautiful packaging

April 9, 2020Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

The Difference Between Pixel and Vector Graphics

March 20, 2020Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

E-commerce is a game changer for packaging

March 12, 2020Industry, Packaging

  It’s 2020 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Not all printing inks are created equal

February 21, 2020Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Five Things Product Packaging Must Do

February 13, 2020Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More