Lane Grande Smart Lock is a new range of pull handles and deadbolts that integrate with smartphones to give consumers greater choice and flexibility in home security. Mela Creative worked closely with the marketing and innovation teams at Lane to develop a pack design to both maintain the Lane branding and showcase the new Smart … Read More
The 1950’s had a global population of 2.5 billion who produced 1.5 million tons of plastic, in 2016 with 7 billion people, we produced 320 million tons of plastics. That’s a massive increase of 75x more plastic produced per person. Shockingly, this is predicted to double by 2034! To help fix this staggering problem, Australia … Read More
Despite the covid-19 pandemic, 70% of Australians are continuing to care for our planet and making sustainable choices whilst shopping, according to a recent national customer online survey conducted by Woolworths Group. In the past, Woolworths has been heavily scrutinised for its delayed response to change its plastic use across its stores, but over the … Read More
Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market. Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More
The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically. E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More
Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More
Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More
Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come. Consumers on the other hand are growing more … Read More
Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More