Maxigenes Goats Milk & Chewable Milk Packaging Design

June 9, 2020Industry, Packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.  Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More

Lane packaging relaunch

September 24, 2019Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Sucking it up for the environment

June 27, 2019Industry, Packaging

Plastic overuse in the world is currently the packaging community’s most urgent dilemma and one that the FMCG world seems to be hesitant to tackle. While some retailers aim to eliminate plastics as an eventual goal, it is an issue to be resolved in decades to come.  Consumers on the other hand are growing more … Read More

Elevating consumer experience with beautiful packaging

April 9, 2019Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

E-commerce is a game changer for packaging

March 12, 2019Industry, Packaging

  It’s 2019 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Take a dip with our Mela Creative team

March 4, 2019Branding, Packaging, Studio

  Each year Mela Creative likes to give a gift of gratitude to our clients for Christmas. Can you believe that there are only nine more months until the next holiday season! Renowned Canadian-American social psychologist Erving Goffman describes gift giving as a symbol of appreciation where “gratitude and expressions of thanks are ritual norms”. … Read More

Five Things Product Packaging Must Do

February 13, 2019Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More