Not all printing inks are created equal

February 21, 2020Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Experience the charming backstreets of Italy

September 20, 2018Branding, Environmental, Print

Mela Creative developed an edgy and modern brand identity and print collateral for a new café Due Passi serving Italian Street Food. Boasting artisan coffee and authentic Italian flavours, Due Passi is tucked away near the water’s edge in Abbotsford, Sydney. The contemporary logo was created with customised characters to establish a link to the authenticity … Read More

Packaging For The Future

August 10, 2018Digital, Industry, Packaging, Print

The Mela team recently attended a thought-provoking Print21 and PKN LIVE conference held at Monkey Baa in Darling Harbour. We heard from industry specialists about the new frontiers in packaging including current trends in media content consumption, how packaging print engages consumers and finally bridging a connection between print and digital by using augmented reality … Read More

Soft Touch Yearbook Cover

April 18, 2018Industry, Print

Soft touch for luxurious Yearbook cover Designers get excited when new finishes and textures are introduced to the printing world especially when producing a unique yearbook cover. It gives us choice and flexibility in delivering print outcomes to exceed expectations. Soft touch or “velvet” touch laminate has recently become more widely available due to advances … Read More

A new twist on an old classic

October 30, 2017Digital, Print

Brancourt Dairy, an Australian family-owned dairy food company approached Mela Creative to promote Brancourts Sweetened Condensed Milk in a squeeze pack to the retail market sector. The “A New Twist on an Old Classic” marketing strategy was developed, designed and implemented by Mela Creative to promote this innovative packaging format for a pantry staple traditionally … Read More

The urban cafe experience

July 20, 2016Environmental, Print

Vittoria Coffee is Australia’s No.1 pure coffee brand and the choice of café icons, award-winning restaurants and leading hotels. Mela Creative has been working with Vittoria to build the ultimate coffee destination with design and supply of bespoke signage for its café clients. Project Café, Bar & Grill in the up and coming precinct of … Read More

Lane launches Touch Plus

March 22, 2016Branding, Packaging, Print

Lane Security knows that an exchange of fresh ideas with Mela Creative in the early stages of a new product development can add measureable value to the final product’s success in the marketplace. Tapping into the intuitive problem solving skills of creative people instead of simply relying on their ability to interpret a design brief … Read More

MB the crushing revolution down under

July 15, 2015Print

MB is the world leader in crushers for the excavation, road work, quarry, and demolition sectors and boasts the first worldwide patented crushing bucket. MB crusher buckets are designed and manufactured in Italy, from MB headquarters in the northern alpine region. Mela Creative has worked with MB Italy and their exclusive dealer, Boss Attachments, to promote the MB … Read More