The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.
E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes benefit some business with unprecedented demands but could also bring many to an end. Businesses have had to adapt and adjust their models to suit the new ‘norm’ which includes moving their products to an online platform.
Product packaging and e-customer experience has never been more important. The customer can no longer experience the familiarity of a bricks and mortar store, so the brand needs to shine as soon as they open the box. Good packaging design and branding will create a memorable brand experience in the customer’s hands.
Shipping costs are a major factor that businesses now might need to consider. One solution to bulky rigid packaging is flexible pouch packaging. The rise of digital printing also means that short runs are now becoming more affordable giving access to this packaging to the smaller players. An added benefit to support the demands of online shoppers is the tamper-proof seal of pouch packaging that gives consumers confidence in the integrity of the products shipped to them. Flexible packaging also creates a smaller environmental footprint due to the smaller volume and weight. Flexible packaging is one of many solutions to e-commerce packaging.
As e-commerce continues to rapidly rise, we will see products sold online and in-store will have the same packaging which will further reduce costs for suppliers who will not have to manage multiple pack types for the same product.
The move to e-commerce has been increasing in the past few years, but since the global Covid-19 pandemic, it has become an integral part of life. Businesses have had to adapt their business models, marketing strategies and product packaging. We’ve worked with many kinds of products from FMCG to hardware and cosmetics. Let us know how we can help your business through this uncertain time.