The packaging for Maxigenes® Chewable Milk with Blueberry, the newest addition to the Maxigene milk product range was designed by Mela Creative to convey that it is suitable for children on-the-go as a convenient alternative to fresh milk as a healthy snack with the added benefit of natural blueberries.

The packaging has featured in recently aired Maxigene television advertisements with former Australian Olympic Swimming Champion Elka Whalen. Click here to view ad.

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