Bayview, Australia’s leading manufacturer and wholesaler of coated food products, has been a long-standing client of Mela Creative.

Originally approached to complete a corporate identity project for Bayview Seafoods, Mela Creative then assisted Bayview to enter the retail market with a new retail brand identity and new packaging, having previously only been a trade supplier.

Following the successful launch of Bayview’s Gluten Free range of frozen meal solutions, the Bayview range is now widely available through the major supermarket chains.