Zenith Bolts

Mela Creative has worked closely with ITW Proline to launch and market a number of new ranges including Zenith Bolts.

New packaging design followed by print marketing material to promote the new range are essential in building the brand identity. The shelf-merchandising unit raises brand awareness and aids consumer and store staff alike in choosing the appropriate product.

Mela-Creative Zenith Bolts

 When designing for a vast product range, such as Zenith Bolts, the use of prominent colour coding for packaging and colour blocking of sections down store aisles are important to assist product differentiation and selection. This creates a better customer experience in a retail environment.

Mela-Creative Zenith Bolts
Mela-Creative Sandhurst Anchovies
Mela-Creative Zenith Bolts
Mela-Creative Zenith Bolts

"ITW Proline has worked with Mela for more than 20 years on many projects from packaging to branding and print creative. As packaging experts, Mela have been instrumental in helping us develop innovative concepts that really set our brands apart in the market. Mela provide us with fresh, out of the box thinking and go above and beyond with their flexibility and responsiveness. I consider Mela to be an extension of our marketing team that really makes a difference to our business."

JENNIFER KRENICH, MARKETING DIRECTOR - ITW PROLINE