Zenith Durasmooth Hinges

Innovation is one of the guiding principles of ITW Proline as they continually strive to bring new technology to the hardware industry including the introduction of the Zenith DuraSmooth advanced pin technology across their Hinge range.

Mela Creative designed new packaging for the Zenith hinge range with the DuraSmooth logo in gold foil print covering the screw cavity box that makes it literally jump out of the pack screaming premium quality. A bright coloured background with a linear pattern has been used to add depth to the pack.

Mela-Creative Show Technology Logo

The use of colour-coding by hinge type maximises shelf impact of the entire range. As customers approach the merchandising bay, the bold colour blocking makes selection easier and faster.

Mela-Creative Show Technology Logo
Mela-Creative Show Technology Logo
Mela-Creative Show Technology Logo

"ITW Proline has worked with Mela for more than 20 years on many projects from packaging to branding and print creative. As packaging experts, Mela have been instrumental in helping us develop innovative concepts that really set our brands apart in the market. Mela provide us with fresh, out of the box thinking and go above and beyond with their flexibility and responsiveness. I consider Mela to be an extension of our marketing team that really makes a difference to our business."

JENNIFER KRENICH, MARKETING DIRECTOR - ITW PROLINE