What we do

Strategic branding and packaging design

Creative thinking comes naturally to us. We are passionate about making your brand stand out from its competitors by bringing together our collective creativity into our branding and packaging design work. We do this by first getting to know your business in order to develop a design strategy that will underpin all of our work so that everything we produce is purposeful and considered, created just for you. We are experts in design and partner with a network of trusted like-minded professionals to offer you a full creative service.

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Branding is in everything we do.

Creating a new brand identity is exciting. Making sure it speaks to your customers in the way you intend is crucial. We will design a unique logo and build brand assets that express your brand’s very own personality. We maintain this look and feel in the design of all brand touch points, from advertising and marketing material to displays and signage to websites and social media and everything in between. Already have a brand logo? That's just the first step to effective branding. We will work within your brand guidelines to ensure any design work we create blends seamlessly with your existing identity.

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Packaging is our area of expertise.

With over 25 years of experience in packaging design, we know how to make your product not only stand out on the shelf but also connect with consumers on an emotional level. Packaging should appeal to the senses, both visually and tangibly so that consumers interact with a brand they can trust and a product that is authentic. From FMCG to luxury items, packaging plays a pivotal role in customer perception. Our team will work closely with you to conceptualise and then realise the perfect pack design for your product that communicates a clear and succinct message.

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We create digital and print design that is true to your brand

Our services

Brand Identity
  • Name Development
  • Brand Strategy
  • Logo Design
  • Style Guides
  • Corporate Identity
  • FMCG
  • Health & Beauty
  • Homeware
  • Hardware
  • Automotive
  • Websites
  • Landing Pages
  • Email Marketing
  • Social Media Management
  • Content Creation
  • Brochures
  • Catalogues
  • Publications
  • Advertisements
  • Promotional Material
Branded Environments
  • Retail Signage
  • Office Signage
  • Exhibition Displays
  • Merchandising
  • Point of Sale

Our creative process

Five steps to translate your brief into fresh & inspiring creative

You are an integral part of our creative process. We believe that it takes both creativity and strategic thinking to deliver effective branding and packaging design. When working together on your project, we will guide you through the five steps of our creative process that translate your brief into fresh & inspiring creative...


We take the time to understand your business and then guide you in preparing a brief. The seeds are now planted from which our creative process can flourish.


Our creative ideas are brainstormed to nourish the planted seeds. As our design strategy sprouts we add market and competitor research.


This where the seeds planted and fed are translated into concept designs. We work closely with you to ensure that the project continues to thrive.


Your designs are finalised, ripe and ready to be picked. When we are satisfied that the best quality has been produced, artwork is prepared to specification.


Your logo, packaging, print, digital material, signage or website are always delivered fresh. We manage production so you don’t need to look beyond Mela Creative.

Need effective branding or packaging?


Mela Creative Pty Ltd
1/85 Bourke Rd,
NSW 2015

02 9557 6699


Mela Creative is a Sydney-based brand design agency passionate about making your brand stand out from the crowd with effective branding and packaging design.

Branding  |  Packaging