To find out how to avoid the 5 costly mistakes that big brands make with their product packaging, download the FREE Mela Creative e-book now. We explain in detail the 5 biggest mistakes we have seen companies make and how to turn those mistakes into your success.
Big brands have marketing teams but the product manager is ultimately responsible for a product’s packaging.
In this e-book we uncover what product managers are doing right now that could jeopardise the success of a product. And we show you how to work with your packaging designer to avoid making these very costly mistakes.
- Boardroom blinkers
- Short-sightedness
- Cowboy attitude
- Penny-pinching
- Knee-jerk reactions
We have worked with numerous big brands over the years and have helped them avoid making costly mistakes with their product packaging design.
Here’s one quick design tip:
Consumers are primarily drawn to the colour of the packaging. Colour creates expectation. So, use colour to influence the buying decision of consumers. Did you know that red makes you feel hungry?
