Keep up-to-date with the latest in branding and packaging design from Mela
Colour is very powerful in creating expectation. The persuasive power of colour is very important in branding! We have played around with the brand colours of two very iconic chocolate brands to see what effect this has on perception. Does KitKat’s “have a break” lose its sense of urgency when it’s not red? What about Cadbury’s … Read More
Look out for these tasty and nutritious snacks from The Health Nutt in local retail outlets. We created colourful and attention-grabbing packaging for this fun-loving, cheeky brand. With names like No-whey Protein Balls, Heavenly Slice and What The Fudge, the packaging needed to be playful, bold and casual. A nature-based patterned background drives home the … Read More
2021 started with a positive note at Mela Creative with the birth of baby Amelia. A huge congratulations to our designer Belle and her partner Bruno on the arrival of their little bundle of joy on February 5. Mum and bub are doing well. We can’t wait to meet her!! Belle will be spending time at … Read More
Branding is not just a logo… Branding is about the strategy behind your visual identity that ensures it truly represents who you are – the why, what and how of your business. Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify … Read More
This holiday season 2020 will probably be spent at home only dreaming of travelling the world. So, inspired by the beautiful island of Sicily, we have prepared our favourite recipes to bring out the authentic flavour of mela olio extra virgin olive oil…and let your taste buds experience the Mediterranean! Belle’s Bruschetta Mix diced tomatoes … Read More
Last month we welcomed Chia Goh to the Mela Creative team. Chia is an experienced designer who has worked in various agencies in Sydney, Brisbane and Shanghai. She has worked with clients from a diverse range of industries on branding, packaging, print and digital projects. Chia is a whiz at hand-drawn illustrations and loves photography … Read More
Lane Grande Smart Lock is a new range of pull handles and deadbolts that integrate with smartphones to give consumers greater choice and flexibility in home security. Mela Creative worked closely with the marketing and innovation teams at Lane to develop a pack design to both maintain the Lane branding and showcase the new Smart … Read More
Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More
The 1950’s had a global population of 2.5 billion who produced 1.5 million tons of plastic, in 2016 with 7 billion people, we produced 320 million tons of plastics. That’s a massive increase of 75x more plastic produced per person. Shockingly, this is predicted to double by 2034! To help fix this staggering problem, Australia … Read More