This holiday season 2020 will probably be spent at home only dreaming of travelling the world. So, inspired by the beautiful island of Sicily, we have prepared our favourite recipes to bring out the authentic flavour of mela olio extra virgin olive oil…and let your taste buds experience the Mediterranean! Belle’s Bruschetta Mix diced tomatoes … Read More
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Keep up-to-date with the latest in branding and packaging design from Mela
Introducing our new designer, Chia
Last month we welcomed Chia Goh to the Mela Creative team. Chia is an experienced designer who has worked in various agencies in Sydney, Brisbane and Shanghai. She has worked with clients from a diverse range of industries on branding, packaging, print and digital projects. Chia is a whiz at hand-drawn illustrations and loves photography … Read More
Home security just got smarter
Lane Grande Smart Lock is a new range of pull handles and deadbolts that integrate with smartphones to give consumers greater choice and flexibility in home security. Mela Creative worked closely with the marketing and innovation teams at Lane to develop a pack design to both maintain the Lane branding and showcase the new Smart … Read More
How to use behavioural economics in packaging design to boost sales
Scarelli Joinery Website
Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More
Is your business ready for Australia’s 2025 National Packaging Targets?
The 1950’s had a global population of 2.5 billion who produced 1.5 million tons of plastic, in 2016 with 7 billion people, we produced 320 million tons of plastics. That’s a massive increase of 75x more plastic produced per person. Shockingly, this is predicted to double by 2034! To help fix this staggering problem, Australia … Read More
Tuscany Gardens Branding
Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More
Australians are still pushing for sustainable options despite the coronavirus pandemic
Despite the covid-19 pandemic, 70% of Australians are continuing to care for our planet and making sustainable choices whilst shopping, according to a recent national customer online survey conducted by Woolworths Group. In the past, Woolworths has been heavily scrutinised for its delayed response to change its plastic use across its stores, but over the … Read More
Maxigenes Goats Milk & Chewable Milk Packaging Design
Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market. Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More
COVID-19: Adapting your business for an e-commerce world
The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically. E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More