The Persuasive Power of Colour

April 20, 2021Branding

Colour is very powerful in creating expectation. The persuasive power of colour is very important in branding! We have played around with the brand colours of two very iconic chocolate brands to see what effect this has on perception. Does KitKat’s “have a break” lose its sense of urgency when it’s not red? What about Cadbury’s … Read More

Going nuts over health food

March 17, 2021Packaging

Look out for these tasty and nutritious snacks from The Health Nutt in local retail outlets.  We created colourful and attention-grabbing packaging for this fun-loving, cheeky brand. With names like No-whey Protein Balls, Heavenly Slice and What The Fudge, the packaging needed to be playful, bold and casual. A nature-based patterned background drives home the … Read More

Welcome to the world, baby Amelia

March 10, 2021Studio

2021 started with a positive note at Mela Creative with the birth of baby Amelia. A huge congratulations to our designer Belle and her partner Bruno on the arrival of their little bundle of joy on February 5. Mum and bub are doing well. We can’t wait to meet her!! Belle will be spending time at … Read More

Branding is not just a logo

February 15, 2021Branding

Branding is not just a logo… Branding is about the strategy behind your visual identity that ensures it truly represents who you are – the why, what and how of your business.  Your logo is your recognisable mark or symbol. Yes, it should embody the key ingredients of a brand but it serves to identify … Read More

Mela Olio

December 1, 2020Studio

This holiday season 2020 will probably be spent at home only dreaming of travelling the world. So, inspired by the beautiful island of Sicily, we have prepared our favourite recipes to bring out the authentic flavour of mela olio extra virgin olive oil…and let your taste buds experience the Mediterranean! Belle’s Bruschetta  Mix diced tomatoes … Read More

Introducing our new designer, Chia

November 30, 2020Studio

Last month we welcomed Chia Goh to the Mela Creative team. Chia is an experienced designer who has worked in various agencies in Sydney, Brisbane and Shanghai. She has worked with clients from a diverse range of industries on branding, packaging, print and digital projects. Chia is a whiz at hand-drawn illustrations and loves photography … Read More

Home security just got smarter

November 20, 2020Packaging

Lane Grande Smart Lock is a new range of pull handles and deadbolts that integrate with smartphones to give consumers greater choice and flexibility in home security. Mela Creative worked closely with the marketing and innovation teams at Lane to develop a pack design to both maintain the Lane branding and showcase the new Smart … Read More

Scarelli Joinery Website

October 14, 2020Branding

Scarelli Joinery is an expert joinery and carpentry company and is contractor of choice for Australia’s leading construction and architectural firms. Previously, Mela Creative designed a modern logo that reflects the quality workmanship and personal approach of Scarelli Joinery and recently Scarelli Joinery approached Mela Creative again to redesign their website that would better showcase … Read More