We design branding and packaging that sets you apart.
Don’t be invisible in a sea of competition. Investing in professionally designed branding and packaging can make all the difference to how your brand is perceived.
We are a brand design agency with fresh ideas in branding and packaging based in Sydney. Our friendly team of creative thinkers work closely with you to really understand your business and translate your unique brand story into an engaging visual identity that leaves a lasting impression…and we have been doing it for over 25 years.
We’re here to help your business launch, grow, evolve and connect with customers.
We are passionate about brand design that delivers results
Branding
Branding design creates a perception about your business.
We design clear and consistent brand visuals that align with your business purpose. With strategic design your branding will give you credibility and help build trust with everyone that comes into contact with your business. Capture your brand’s personality with a strong brand identity to set the tone for your packaging as well as digital and print marketing. Mela Creative can refresh what you have or start with a blank canvas.
Packaging
Packaging design plays a pivotal role in customer perception of your brand.
People buy on emotion, so we create packaging design that connects with people! With our strategic approach you can be confident that your product will stand out against its competitors with engaging design and a clear brand message. Our packaging designs are created in line with your branding for the appropriate pack format - labels, boxes, blisters, stand-up pouches - for your entire product range.
What our clients say
"ITW Proline has worked with Mela for more than 20 years on many projects from packaging to branding and print creative. As packaging experts, Mela have been instrumental in helping us develop innovative concepts that really set our brands apart in the market. Mela provide us with fresh, out of the box thinking and go above and beyond with their flexibility and responsiveness. I consider Mela to be an extension of our marketing team that really makes a difference to our business.”
JENNIFER KRENICH, MARKETING DIRECTOR - ITW PROLINE
"Mela Creative started from scratch with our business, we didn’t even have a name! Mela helped us with our complete branding package, from our name to our logo and everything in-between which ultimately shaped our business. Working with them was easy and fun, there was a lot of communication and ideas were carefully considered, nothing was done without thought for the future and where we wanted our business to go. The branding Mela Creative designed for our business is fresh and clean working for us not only today but well into the future. Thanks again!"
GUS PROIETTI, CAFE OWNER - DUE PASSI
“Thank you Mela Creative for transforming our branding. The service we received has been excellent and the work is of high standard.”
CAROL LE, DIRECTOR – HAVI TECHNOLOGY
"Mela Creative has been assisting me in the re-branding of Scarelli Joinery including all stationery, logo and website. Their professionalism, passion and commitment has been beyond our expectations. It has been an absolute pleasure working with Mela Creative's team and I would highly recommend them to anyone."
MICHAEL SCARFO, DIRECTOR - SCARELLI JOINERY
"Mela is our first stop for design of literature such as sales presenters, brochures, and flyers. We also recently asked Mela to design our company logo and branding guidelines. Work is of a high standard and when under time pressure the turn-around is often within the day which was much needed recently when the team designed and produced a fully branded trade show environment for us. A extra benefit of working with Mela is the knowledge, facilities and connections to get the printing done too which reduces time and hassle.”
KATHERINE LOVAT, MARKETING DIRECTOR - TENARU
“Mela is a small but highly competent creative agency who has just created a branding approach for a new venture I’m about to launch. They are incredibly easy to work with – their diverse team understood my objectives immediately and worked through several ideas for logo, tagline and all branding elements before we agreed on the final approach. They did what they said they would, according to the price and time schedule they set at the beginning and showed great empathy and originality along the way. Highly recommended.”
MIKE PENFOLD, DIRECTOR – MPA
"For nearly 10 years we have worked with the talented staff at Mela. With Bayview being a regional food manufacturer Emanuel and his team have created a profile that has made our brand recognised in the national retail, food service and global markets. Mela is constantly evolving our packaging so as to improve our position in the market place. ”
BOB HEYCOX, CEO - BAYVIEW
“Emanuel and his team at Mela Creative have been wonderful to work with. They are the whole package for us, from a creative perspective right through to the printing and delivery component. The final product for us, has been a high quality year book, that has received accolades from our wider school community. I would recommend Mela Creative to any school interested in creating year book that leaves its mark.”
PENNY PACHOS, INFORMATION SERVICES COORDINATOR - ST PATRICK’S COLLEGE, STRATHFIELD
"Mela Creative and its team did a wonderful job in bringing my packaged products to life. From start to finish it was a great experience and I am quite pleased with the end result. The team at Mela were intuitive and really helped in suggesting ideas and what was best for the overall design and brand. I am now receiving many compliments on how striking and visually appealing the product and design looks. I look forward to working with Mela again in the future."
JAMES ZAMBON, FOUNDER - THE HEALTH NUTT
"From day one the team were friendly and full of great ideas. They made sure what they delivered met my needs and reflected me. I talked and they translated my thoughts to a finished product. I receive wonderful feedback about my logo, business cards and website."
REENA VAN AALST, DIRECTOR - STRATA CENTRAL
"Sandhurst embarked on a major redesign of branding and logo with Mela Creative. We relied on their team to deliver logo and packaging designs and we were extremely pleased with the attention to detail and their consideration of our packaging constraints. The communication has been excellent and they really understand our business."
MIMMO LUBRANO, CEO - SANDHURST FINE FOODS
"We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough."
EMMANUEL ZIINO, DIRECTOR- SHOW TECHNOLOGY
Brands we've worked with over the past 25 years




























Over the past 25 years we have worked with both large and small companies in the food, hardware, nutrition, cosmetics, automotive, homeware and professional service industries to visually communicate their unique marketing strategy. We work with entire marketing teams, individual brand managers and business owners alike to design branding and packaging that is always fresh and inspiring.
Keep up to date with our latest work and industry news
Contact
Mela Creative Pty Ltd
1/85 Bourke Rd,
Alexandria
NSW 2015
Australia
02 9557 6699