Branding and packaging design for products that move
When marketers and product managers need to impress retailers, energise sales reps and motivate consumers, they come to us. We design brands and packaging for category heroes — from the supermarket freezer to the hardware aisle.
Marketers and product managers trust us to design brands that will fit their product’s present and future — attention-grabbing today and expandable to brand extensions not yet imagined.
Are you looking for brand designers with the right questions and the creative skill to work with you to create lasting shelf impact?
Read more about how we design brands and packaging that demand to be chosen…
See our branding and packaging design
We’ve selected just a small sample of our recent work. These examples are moving product right now, we chose them because they show the thinking and processes that power designs that lift off from the shelf.
Lane: Designing three hardware brands into one
Lane made the strategic decision to bring its sub-brands for door furniture under the Lane brand to generate maximum impact in stores. The newly designed Lane brand had to be fresh but retain brand heritage.
Brand and packaging design for Sandhurst Fine Foods
As the brand moved into supermarkets, Sandhurst Fine Foods wanted to rethink its shelf impact, presenting itself as an artisan producer. This required a new food service and retail packaging design for the Sandhurst brand.
Buildex packaging redesign
Retail packaging is usually designed for a minimum of two audiences — the shopper and the retailer. In the case of Buildex’s brand redesign, the new brand and labels needed customer feedback before they could be rolled out.
About Mela Creative
Our designers have dedicated themselves to the most challenging and enjoyable field of design: packaging.
They specialise in commanding attention and directing choice with only the space available on a label, a jar, a box or a blister pack.
If you want consumers to pick your product from all the others on the shelf, read more about us.
We’d like to meet you
Do you have a product you’re excited about? We’d love to hear all about it and talk to you about how we would approach designing brand and packaging fit for a category hero.
