Packaging design portfolio - Mela Creative

Hermetica

This whisky and gin brand is designed to appeal to a wider target audience than the older male traditional whisky-drinkers, with a clean and modern look and feel. We designed the bottle label to be elegant, typographic and reinforcing the idea of ‘as above, is below’ in the repeated stacked logo.

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Sandhurst

We created a new look label for all of the Sandhurst range of retail and food service food products. The branding was simplified to bring together all the products with a distinctive brand presence and the addition of hand-drawn illustrations drive home an artisan look.
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Papa Macros

Papa Macros needed to differentiate the different types of ready-made meals so we created a colour-code for the range. Mela Creative worked closely with the owner to develop an over-printable 100% recyclable label to add individual meal details on a batch-by-batch basis thereby reducing print cost.
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CellAed

CellAed required packaging that would look great but also protect the medical device during transportation. We designed the layout of the retail and trainer boxes from existing branding and ensured that the packaging continued to meet all regulatory requirements. We manage print production ensuring the new boxes were delivered on time for distribution.
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Castrol BP

Working with Castrol Australia and BP over a 6 year period to create new packaging for the updated range of motor oils.
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Zenith Hardware

The strong colour blocking down the Zenith screws and bolts aisle draws customers straight to the section they need, making product selection a breeze. This concept, along with our actual colour codes, has been adopted across the hardware industry. We create ongoing packaging concepts that have proven invaluable in winning submissions of a new range to Bunnings.
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Attiva Life

We worked with the founders to develop a name and brand identity to reflect their unique brand story. The name Attiva Life speaks to the holistic approach of the brand to health and well-being. We explored the multitude of competitors online and in-store and developed a concept around “minimalist meets natural” that would appeal to our broad target market – not too aggressive, not too soft.
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Celerette

Our approach began with creating a brand persona that reflects the product and appeals to the target market. For this “mini” celery, Celerette was the choice for a name. We developed a simple yet efficient packaging format that is resistant to water and dirt, quick and easy to attach directly to the fresh produce on the farm.
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Lane

Lane underwent a full rebrand with new packaging and brand identity. We challenged the original brief we were given because we knew that the brand needed more stand-out on shelf. This was proven when we met the marketing manager and the product manager instore to look at mock-ups on the shelf where their products would be competing. Our designs made all the difference.
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Zenith Bolts

The Zenith bolts range received a make-over to improve ease of product selection and provide a simplified user experience across the range.
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Buildex

Buildex was completely rebranded with new look packaging across over 350SKUs. The new brand and labels needed customer feedback before they could be rolled out. We worked with Buidlex to produce physical mock-ups to assist in getting the new design approved. The challenge was to create a layout the would work across the entire range of small packs of “countersunk” screws through to large tubs.
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Maxigenes

Beginning with the Full Cream Milk instant milk powder tub labels, we designed a new look for the dairy product range that could be expanded to other products including Maxigenes Chewable Milk with Blueberry. The bright use of colours and playful illustration helps distinguish between the product types within the product range.
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The Health Nutt

We created individual product packaging that reflect the fun-loving, cheeky personality of the brand with strong colour coding that is both striking and attention-grabbing, making choosing a flavour easy. We designed branded self-shipper boxes and created specific die-lines to both protect the product in transit and display them effectively on the shelf.
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Nature Talk

We designed skincare brand packaging design for start-up brand Nature Talk. The main challenge was to create labels to complement the highly reflective jar, bottle and syringe packs. A bespoke black typographic design incorporating a geometric “N” icon became fundamental to the branding and packaging design.
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Blue Rapta

The marketing team at RSEA wanted to work with a design agency that could deliver fresh ideas and more creativity than they were getting from their internal art department to redesign their Rapta Flex glove range packaging that was not selling well. RSEA reported a boost in sales, less stock wastage and easier merchandising in store with our packaging design.
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Taylor Made Tea Co

Taylor Made Tea Co needed help with making their packs print-ready and giving them more shelf-appeal. We tweaked the existing logo, refined the packaging layout and prepared print-ready files for the pouches in three sizes. They also needed a box designed for their sample packs. The box die line was created to be supplied flat for self-assembly, reducing cost as no glueing was required.
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Are you ready to give your product wings?

If you would like 30 years of branding and packaging design expertise focussed on making sure your product gets chosen, reach out to us right now. We’d love to hear about your product, show you relevant examples and talk about how we can help your product fly off the shelf.