MVR Accessories

Category: Distinctive Packaging Design for MVR Accessories 

Mela Creative developed a unique range of packaging for MVR that built on the company’s existing brand identity. Since MVR specialises in mobile accessories, we focused on designing packaging that is easy to recognise, helps customers find products across different categories, and highlights the key technical features of each product.

Clear Colour-Coding

To help shoppers easily navigate MVR’s nine accessory categories, we introduced a colour-coding system. Each category has its own colour, making it simple for customers to tell products apart at a glance in stores.

Custom Icons for Features

We created custom icons to highlight the technical features of each accessory. These icons are placed in order of importance on the packaging, making product information easy to find. This helps customers quickly choose the right accessory for their needs.

Sleek Packaging Finishes

We used Spot UV finishes to make certain parts of the packaging stand out and give the boxes a sleek, polished look. This touch enhances the appearance of the packaging and reflects the high quality of the products inside.

Adaptable Design

Since MVR’s accessories come in various sizes and packaging formats, we created designs that could be adapted easily. For example, we customised the packaging for both bookcase and sleeve box designs in the iPhone case range, and our design worked across 23 different box sizes.

Our adaptable design approach ensured consistency across various packaging formats, allowing the diverse range of mobile accessories to stand out while remaining easy to navigate for customers. The result is a cohesive packaging solution that reflects MVR’s commitment to quality.