LeoneandCo Luxury Retail Branding
Category: Elegant and Timeless Branding for Luxury Furniture
Mela Creative partnered with LeoneandCo to develop luxury retail branding that reflects high-end European craftsmanship. Specialising in luxury furniture imported from Europe, the brand required a visual identity that embodied both tradition and modern elegance.
Challenge: A Modern Logo Inspired by Heritage
At the heart of the logo is the iconic Lion of Venice, a symbol of strength, wisdom and cultural significance. We designed the winged lion emblem to balance classic Venetian artistry with contemporary design, ensuring it resonated with their clientele. The logo’s refined typography evokes a sense of luxury, perfectly complementing the intricate craftsmanship of their furniture collection.
Showroom Signage: A Statement of Luxury
For their Alexandria showroom, we designed striking exterior and interior signage that elevates the in-store experience. The signage seamlessly guides customers through the space, enhancing the luxurious ambiance before they enter.
Digital Presence with a Luxury Edge
In addition to branding and signage, we designed and developed LeoneandCo’s website—a digital extension of their showroom that showcases their exquisite product range.
We also manage their social media and digital marketing, curating content that highlights the brand’s story, craftsmanship, and new arrivals.
Solution: Crafting a Legacy of Elegance
By blending heritage with modern design, Mela Creative has positioned LeoneandCo as a destination for luxury European furniture. From logo to showroom to digital presence, each touchpoint reflects their dedication to quality and timeless elegance.
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