
Rhino-Rack Sustainable Packaging Design
Category: Sustainable Packaging Design for Rhino-Rack
Mela Creative partnered with Rhino-Rack to redesign their entire packaging range with a stronger focus on sustainability while maintaining brand integrity. Our approach introduced a more eco-conscious look and feel while ensuring the packaging remained functional, informative, and instantly recognisable to customers.
Challenge: Balancing Sustainability with Brand Identity
To enhance Rhino-Rack’s sustainability credentials, we explored full-colour and kraft brown packaging concepts. The challenge was maintaining the signature Rhino-Rack blue while ensuring the packaging looked environmentally friendly. Our solution integrated the brand’s core colours with a kraft base, striking a balance between sustainability and strong brand presence.
Illustrative Product Communication
Previously, the packaging featured only floating product images, leaving customers unsure of the product’s purpose. This often led to them opening boxes in-store, resulting in lost or stolen stock and missed sales opportunities. We addressed this by incorporating a combination of product photography and line-drawn illustrations on the packaging. This approach helped customers understand the product’s application at a glance, reducing confusion and improving the overall shopping experience.
Consistent Layout for Easy Navigation
Given the extensive Rhino-Rack product range, we established a structured design system to ensure consistency across all packaging formats. Key elements, such as product names and descriptions, were positioned uniformly across all boxes—whether for platforms, brackets or other accessories—so customers could quickly locate the information they needed.
Custom Icons for Quick Understanding
To further enhance clarity, we developed a set of custom icons that visually communicated product functions and benefits. These icons helped educate customers at a glance, making the shopping process smoother and reducing the need for additional explanation.
Solution: A Cohesive and Sustainable Packaging System
By carefully following Rhino-Rack’s strict brand guidelines, we successfully introduced a packaging system that was both eco-conscious and on-brand. The combination of kraft brown material, line-drawn illustrations, structured layouts, and custom icons resulted in packaging that was not only visually appealing but also more functional and sustainable. The new design enhances customer engagement, reduces product tampering, and reinforces Rhino-Rack’s commitment to sustainability.





Project description
Packaging Design, including:
- New packaging design
- Icon design
- Custom illustrations
Packaging roll out, including:
- Different SKUS
- Print ready artworks
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