Rhino-Rack Sustainable Packaging Design
Category: Sustainable Packaging Design for Rhino-Rack
Mela Creative partnered with Rhino-Rack to redesign their entire packaging range with a stronger focus on sustainability while maintaining brand integrity. Our approach introduced a more eco-conscious look and feel while ensuring the packaging remained functional, informative, and instantly recognisable to customers.
Challenge: Balancing Sustainability with Brand Identity
To enhance Rhino-Rack’s sustainability credentials, we explored full-colour and kraft brown packaging concepts. The challenge was maintaining the signature Rhino-Rack blue while ensuring the packaging looked environmentally friendly. Our solution integrated the brand’s core colours with a kraft base, striking a balance between sustainability and strong brand presence.
Solution: A Cohesive and Sustainable Packaging System
By carefully following Rhino-Rack’s strict brand guidelines, we successfully introduced a packaging system that was both eco-conscious and on-brand. The combination of kraft brown material, line-drawn illustrations, structured layouts, and custom icons resulted in packaging that was not only visually appealing but also more functional and sustainable. The new design enhances customer engagement, reduces product tampering, and reinforces Rhino-Rack’s commitment to sustainability.
Given the extensive Rhino-Rack product range, we established a structured design system to ensure consistency across all packaging formats. Key elements, such as product names and descriptions, were positioned uniformly across all boxes—whether for platforms, brackets or other accessories—so customers could quickly locate the information they needed.
The old packaging only showed floating product images, leaving customers unsure of their purpose. This often led to opened boxes, lost stock, and missed sales. We solved this by adding product photos and line drawings, making the use clear at a glance and improving the shopping experience.
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