Attiva Life protein powder packaging
Category: Health & Beauty branding and packaging design
Attiva Life is a start-up brand of protein powders offering a 100% natural product boosted with probiotics. It is sold online and through selected fitness centres. The brand was created to help everyday people live healthier lives.
Branding from the ground up
We worked with the founders from the very onset to develop a name and brand identity to reflect their unique brand story. Our brand analysis guided the direction we took to develop a list of appropriate names. We worked together to sift through the options and land on a unique and meaningful name that was available to trade mark and register online. The name Attiva Life speaks to the holistic approach of the brand to health and well-being.
Packaging design to differentiate from competitors
Attiva Life is not a typical protein powder guzzled by gym junkies and body builders to bulk up, so it needed to have a packaging design that was not intimidating to the average person wanting a tasty, natural supplement. We explored the multitude of competitors online and in-store and developed a concept around “minimalist meets natural” that would appeal to our broad target market – not too aggressive, not too soft.
We created the hashtag #realattiva and the tagline “Real people, real nutrition, real results” that form part of the packaging and have been used on marketing items, such as branded t-shirts and protein shakers.
Designing an e-commerce website that sells a lifestyle
Creating a look and feel for a website that sells protein powders online requires visitors to buy into the lifestyle that the products will give them – fitness and health outcomes achievable by anybody. Our website design incorporates lifestyle images captured during a full day photoshoot that we directed on location in a kitchen, fitness studio and outdoors.
A design house that we refer to as family…. Mela Creative has been with us for almost every step of our journey. From brand name and identity to packaging and website design. It has truly been a pleasure to work with the Mela team. It’s inspiring to be around people who enjoy doing what they do for a living. I highly recommend Mela Creative to anyone looking for a creative team.”
New branding, including:
- Logo design
- Stand-up pouch packaging concepts
Packaging design for 3 flavours, including full size and sample pack pouches
E-Commerce website design, including:
- Web development
- Professional copywriting
Photographic shoot, including:
- Planning, model & location hire
- Professional photographer engagement
- Creation of photo library of over 600 images of indoor and outdoor active lifestyle, product, recipe and kitchen preparation photography
- Photo editing of images for website and social media
Design and supply marketing material, including:
- Sales brochures
- Pull Up banner
- Promotional merchandise – t-shirts and shakers
Do you have a product that needs to jump off the shelf?
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Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.