Maxigenes milk supplement packaging

Brand IdentityPackaging

Category: Dairy product range packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.

Packaging for different markets

Packaging design will change depending on the market. International and Australian markets respond differently to packaging design. Beginning with the Full Cream Milk instant milk powder tub labels, we designed a new look for the dairy product range that could be expanded to other products.

Maxigenes Chewable Milk with Blueberry is an addition to the Maxigenes milk product range. The tub packaging was designed by Mela Creative for the export market to appeal to children as an appetising snack. The bright use of colours and playful illustration helps distinguish between the product types within the Maxigenes milk product range.

Maxigenes Mela Creative Chewable Milk Shelf 1
Maxigenes Mela Creative Chewable Milk Shelf 2

Project description


Packaging concepts for milk powder range, rolling out to:

  • Full Cream & Skim Milk instant milk powder 1kg tub labels
  • Goat Milk Powder 400g tub labels

Packaging for Chewable Milk tablets, including:

  • Differentiating brand identity
  • Illustrations

Do you have a product that needs to jump off the shelf?

Do you have a product that needs shelf impact?

Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.