Maxigenes Milk Supplement Packaging
Category: Dairy Product Range Packaging
Maxigenes offers a range of dairy powders and products designed to support good nutrition for the whole family. Sourced from Australia and New Zealand, the brand is popular domestically and in export markets. Mela Creative was engaged to design packaging that communicates quality and appeal across multiple product lines.
Challenge: Packaging for Diverse Markets
Different markets respond uniquely to packaging design, requiring distinct approaches for domestic and international audiences. The Full Cream Milk instant milk powder tub needed a refreshed look that could be extended consistently across other Maxigenes products, ensuring brand cohesion while appealing to target demographics.
Solution: Playful, Market-Specific Design
Mela Creative designed tub packaging for Maxigenes Chewable Milk with Blueberry aimed at export markets, using bright colours and engaging illustrations to appeal to children. The design distinguishes this product from others within the range while maintaining a consistent brand identity, making the packaging both functional and visually appealing for consumers across markets.
Bright colours and playful illustrations make Maxigenes Chewable Milk instantly appealing to children while distinguishing it within the product range.
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