HS Fresh Food branding
Category: Food supplier branding
HS Fresh Food is a multi-branded Australian farming, food processing and manufacturing business. They are a major national supplier of convenience salads based in Tasmania that grow most of their salad leaves on their own farms. With several brands being managed alongside their main Houston’s Farm brand, the company decided to create a new B2B company to oversee the entire business.
Corporate branding for future expansion
Mela Creative was tasked to create corporate branding for newly created HS Fresh Food. The logo design reflects connectedness, working together within B2B partnerships. The image of expansive farm fields was the main source of inspiration for the use of parallel lines. The elements come together to form a leaf, returning to the idea of freshness.
The adaptable colour of the device enables this design to be easily tailored for future business endeavours and has been applied to HS Fresh Farms, a subsidiary of HS Fresh Food.
Emanuel and his team know how to ask the questions that lead to a brand with the USP built in…”
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