Blue Rapta

Blue Rapta is a brand of personal protective equipment (PPE) distributed by RSEA Safety. Mela Creative evolved the existing brand identity and packaging to communicate strength and power to perform.

The new packaging was designed to complement the new three-dimensional, metallic finish logo, depict industrial quality and make product selection easy.

Mela-Creative Sandhurst Anchovies

The Rapta Flex glove range required packaging to be updated from plastic bags to hang-sell cards and 6 pack boxes. Mela Creative designed the concepts to include a new colour code for the packaging to correspond with the cut-resistant and general purpose glove colours. The result was a boost in sales, less stock wastage and easier merchandising in store.

Mela-Creative Sandhurst Anchovies
Mela-Creative Sandhurst Anchovies

Keep up to date with our latest work and industry news