Blue Rapta rebrand
Category: Safety Wear branding and packaging
Blue Rapta is a brand of personal protective equipment (PPE) distributed by RSEA Safety. Mela Creative was appointed by Blue Rapta to evolve the existing brand identity and packaging to communicate strength and power to perform.
A rebrand with purpose
Blue Rapta branding was dated and weak, so we created a new look that matched the industrial quality and trusted performance of the product range. Designed for powerful impact, the three-dimensional, metallic finish logo contains a claw mark as reference to the strong bird of prey from which its name derives.
We designed new box packaging of respiratory masks that assisted in easy product identification and selection. This design was extended to other safety products as well.
Working with inhouse designers
The marketing team at RSEA wanted to work with a design agency that could deliver fresh ideas and more creativity than they were getting from their internal art department to redesign their Rapta Flex glove range packaging that was not selling well in the plastic bags they were packaged in. We created an overall packaging design concept for the glove range in hang sell format and bulk box packs that better showed off the product at the point of sale in their stores. We created master pack designs from which the in-house art department could roll out individual packs.
Packaging that gets results
After updating the Blue Rapta glove range packaging, the company reported a boost in sales, less stock wastage and easier merchandising in store.
Update brand identity:
- New logo
- New packaging design for Respiratory Masks
Extend Packaging design:
- New packaging design for other safety products
Redesign Rapta Flex glove packaging:
- New packaging format
- Colour-coded master packaging designs for roll-out by internal team
Do you have a product that needs to jump off the shelf?
Do you have a product that needs shelf impact?
Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.