Castrol packaging and promo

Castrol BP packaging


Category: Motor Oil packaging

Castrol BP commissioned Mela Creative to design packaging for the industrial and commercial range of motor oils over a 6 year period.

Mela Creative worked with the marketing team at BP Australia to create numerous packaging designs as well as campaign and promotional marketing collateral to promote the products to truck drivers and other end users.

Packaging that gets results

The challenge was to work with an established brand identity while developing new product packaging that achieves recognition of the existing brand at the same time as an attention-grabbing look for new product range variants without a “me too” look.

The company reported pleasing sales results after updating the product packaging.

BP Visco 2000 1&5L
Castrol Mack Bulldog packaging range
BP Corse Plus 1&5L packs
Castrol RX Super family

Project description


Update packaging:

  • New packaging design concepts for different sub-ranges

Extend Packaging design:

  • New packaging for entire range of products in various pack sizes – 1.5L to 20L

Do you have a product that needs to jump off the shelf?

Do you have a product that needs shelf impact?

Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.