The Health Nutt retail packaging

Brand IdentityPackagingPOS & Signage

Category: Food branding and packaging design

The Health Nutt has enjoyed success in selling protein balls, fudges and slices to the café market. They wanted to grow into the retail sector because there was a strong demand for their product.

Packaging to bring a brand to life

The Health Nutt is a playful brand with a witty brand name and clever product names – No-whey Protein Balls, Heavenly Slice and What The Fudge. We created individual product packaging that reflect this fun-loving, cheeky personality.

Shelf impact for a challenger brand

The strong colour coding of the product range is both striking and attention-grabbing, making choosing a flavour easy. The products contain 100% natural ingredients so we were careful to choose colours that give a natural feel rather than just a bright colour that could be perceived as artificial.

Packaging to display product on shelf

Individually wrapped protein balls, fudges and slices are great for retail sales but need an outer shipper box for shelf display and for transporting. We designed branded self-shipper boxes and created specific die-lines to both protect the product in transit and display them effectively on the shelf.

Flow wrap protein ball packaging in self-shipper boxes

Mela Creative and its team did a wonderful job in bringing my packaged products to life. From start to finish it was a great experience and I am quite pleased with the end result. The team at Mela were intuitive and really helped in suggesting ideas and what was best for the overall design and brand. I am now receiving many compliments on how striking and visually appealing the product and design looks. I look forward to working with Mela again in the future.”

James Zambon, Director, The Health Nutt

Project description


Packaging concepts, including:

  • New retail branding
  • Individual wrapper and box concepts

Roll out of wrappers for 6 different protein ball flavours, 4 different slices and 2 kinds of fudges


Create 3 different shipper box die-lines for the 3 product ranges


Roll out of 12 box designs

Do you have a product that needs to jump off the shelf?

Do you have a product that needs shelf impact?

Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.