Ready-Made Meals Packaging for Papa Macros
Category: Ready-Made Meals Packaging
Papa Macros, known for its healthy, ready-to-eat meals, approached Mela Creative for a packaging refresh that would streamline selection, cut costs, and support expansion into new retail channels.
Challenge: Creating User-Friendly, Cost-Effective Packaging
With six meal categories including meat, poultry, breakfast, vegetarian, vegan, and seafood. The client needed a system that made it easy for both kitchens and customers to identify meals at a glance. The existing carded sleeve packaging was costly to produce and assemble, and the business required a solution that could display product clearly while remaining efficient and sustainable.
Solution: Colour-Coded, Efficient, and Sustainable Packaging
We introduced a colour-coded system for each meal category, allowing quick selection from fridge or freezer. The original carded sleeves were replaced with over-printable, self-adhesive labels that could be applied batch by batch, reducing production time and cost. Perforated for easy removal, the labels are 100% recyclable and tamper-proof, making them suitable for both online delivery and in-store display. The new packaging enhances shelf presence, supports growing distribution channels, and delivers a more user-friendly, sustainable solution for customers.
Colour-coded, recyclable packaging makes Papa Macros’ meals easy
to identify, cost-effective to produce, and visually impactful online and in your fridge.
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