Show Technology

Show Technology commissioned Mela Creative to create a show stopping new brand identity complete with new logo, revitalised corporate identity and a bold new look for their advertising and marketing material. The old branding had become dated and no longer in line with the company's standing. In creating the new branding, we have maintained the purple and lime green corporate colours that have been part of the company since its inception in the early 90’s.

Mela-Creative Show Technology Logo
Mela-Creative Show Technology Branding Old Logo
Mela-Creative-Show Technology-Branding-Logo

Mela Creative has introduced a new circular device within the logo that has been cleverly implemented across all advertising and marketing as a looking glass into the illumination effects achieved with their lighting solutions. This has been coupled with a range of vibrant secondary brand colours and emotive words used collectively to give the branding a dynamic element in line with the energetic pace at which Show Technology operates.

Mela-Creative Show Technology Branding Assets
Mela-Creative-Show Technology-Branding-Business Card
Mela-Creative Show Technology Portfolio
Mela-Creative-Show Technology-Branding-Business Card

"“We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough."

EMMANUEL ZIINO, FOUNDER - SHOW TECHNOLOGY