Show Technology revitalised branding
Category: Show stopping brand identity for entertainment lighting company
Show Technology commissioned Mela Creative to create a show stopping new brand identity complete with new logo, revitalised corporate identity and a bold new look for their advertising and marketing material. The old branding had become dated and no longer in line with the company’s standing as industry leader. In creating the new branding, we have maintained the purple and lime green corporate colours that have been part of the company since its inception in the early 90’s.
Branding is not just a logo
Mela Creative has introduced a new circular device within the logo that has been cleverly implemented across all advertising and marketing as a looking glass into the illumination effects achieved with their lighting solutions.
New exhibition stands are full of vibrant colour that do not just come from the lights on display but from the branding. We coupled a range of vibrant secondary brand colours and emotive words used collectively to give the branding a dynamic element in line with the energetic pace at which Show Technology operates.
We have been dealing with Mela for many years and couldn’t be more impressed with their creative ideas, professional approach and timely delivery of what they promise. They have always been pleasant to deal with and I cannot recommend them highly enough.”
Brand refresh, including:
- New logo design
- Corporate identity – business card, letterhead, email signature
Advertising and marketing material
- Design new look print and digital advertisements
- Design exhibition stands and pull-up banners
- Conceptual design for branding and directional signage on building
- Supply and installation
Do you have a product that needs to jump off the shelf?
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