Tuscany Gardens Branding

August 10, 2020Branding, Industry

Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More

Maxigenes Goats Milk & Chewable Milk Packaging Design

June 9, 2020Industry, Packaging

Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market.  Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More

Common branding mistakes that are costing you money

May 29, 2020Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More

Elevating consumer experience with beautiful packaging

April 9, 2020Industry, Packaging

  Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More

Great photography is essential in building a strong brand

April 6, 2020Branding

  Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More

Lane packaging relaunch

March 24, 2020Branding, Packaging

Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More

The Difference Between Pixel and Vector Graphics

March 20, 2020Industry

The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More

5 Signs your business needs a rebrand

March 17, 2020Branding

  If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand.  1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More