Keep up-to-date with the latest in branding and packaging design from Mela
Strong consistent branding will distinguish a company from the rest. Tuscany Gardens approached Mela Creative to update their branding. Tuscany Garden is a landscaping business based in Sydney. The founder has two generations of experience from gardeners and builders in the Tuscany region of Italy to create stunning and unique garden landscapes. Mela Creative designed … Read More
Despite the covid-19 pandemic, 70% of Australians are continuing to care for our planet and making sustainable choices whilst shopping, according to a recent national customer online survey conducted by Woolworths Group. In the past, Woolworths has been heavily scrutinised for its delayed response to change its plastic use across its stores, but over the … Read More
Maxigenes is a range of dairy powders and products to help promote good nutrition for optimal health for the entire family. Their milk powders are sourced from Australia and New Zealand, which makes them popular both in the Australian and export market. Maxigenes Chewable Milk with Blueberry tub packaging was designed by Mela Creative for … Read More
Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More
The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically. E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More
Consumers are developing a more sophisticated taste for the enjoyment of opening packaged goods with unboxing experiences popping up on social media more and more. This kind of user generated content is fast becoming a powerful marketing tool that brands can tap into because people looking at these videos are ready to purchase! Sharing … Read More
Photography plays a crucial role in delivering your brand’s personality and your position in comparison to your competitors. Your ‘brand’ is everything you do that the client/customer can see. This includes photography, your website design and tone of voice, your social media presence and how you portray your brand personality in any public space. … Read More
Mela Creative has been working closely with the team at ITW Proline for over 2 years on the new packaging of Lane that will be rolled into stores across Australia from September 2019. We developed a design strategy for the creation of ‘look & feel’ conceptual designs. This included market and competitor research to ensure … Read More
The main difference between pixel and vector based graphics is how it is structured. Pixels are tiny coloured squares on a screen and when there are a lot of them together, they make up a pixel based graphic. Vector graphics are mapped out using mathematical equations which calculate where the edges of the shapes sit … Read More
If your business card or website design makes you feel embarrassed rather than proud, that might be a sign that it’s a good time for a brand refresh or new brand. 1. Your business has changed A business will always be evolving and changing during its lifespan. The company may expand to new countries, … Read More