E-commerce is a game changer for packaging

March 12, 2020Industry, Packaging

  It’s 2020 and e-commerce is undeniably here to stay and maximising the user experience in every aspect is becoming more essential for long term success of any business. Product packaging for e-commerce has become more vital to the customer shopping experience with it not only needing to be innovative, sustainable and cost-effective but also … Read More

Not all printing inks are created equal

February 21, 2020Environmental, Industry, Print

  Impact on the environment begins with what kind of ink you decide to put on paper. Alternative solutions with vegetable inks can drastically reduce your company’s environmental footprint. Marketers can make more eco-oriented choices when determining inks. In the 1960s, the popularity of petroleum-based inks rapidly grew due to their fast drying time, speeding … Read More

Five Things Product Packaging Must Do

February 13, 2020Industry, Packaging

When designing a product, most believe that shoppers will make a rational informed decision. In reality, most decisions are made instinctively and reactively. Consumer eye tracking studies according to Forbes, have shown that consumers read on average seven words in a shopping trip and buy instinctively by shape, colour and location. Best product packaging designs … Read More

The Psychology of Colour in Marketing and Branding

February 3, 2020Branding

The right brand colours for your business are very important. Colour has the power of persuasion and creates an expectation of what to expect from a brand.  Consistent use of strong brand colour builds trust and familiarity, which when taken away or changed will cause a disconnect and confusion with customers. A green Shell logo … Read More

5 Tips for Maintaining Consistent Branding

January 19, 2020Branding

Consistent branding helps you to create brand recognition, give your business credibility and build trust with customers. Here are 5 tips you can take home to start making your branding consistent: Respect your logo If you don’t have a professional logo, invest in one. Make sure you have the correct logo in all formats readily … Read More

Our Top 10 Company Rebrands

January 5, 2020Branding

What does rebranding  mean and why do we need it? Sooner or later, businesses will need to refresh their brand image, for many reasons, including growth, new management, a bad reputation or an outdated image.  Rebranding is basically the process of a strategic change of either name, logo, communication strategy, visual identity or all of … Read More

Seasonings Greetings from Mela Creative

January 1, 2020Studio

  Spice up your kitchen these holidays with Mela Creative’s own salt blends. We’ve blended these just for you using our favourite herbs and spices and put together some of our favourite recipes. Easy  |  0:15 Prep  |  0:30 Cook  |  4 Servings Ingredients 500 g squid cut into pieces 1/2 cup plain flour 1 egg 1/4 cup … Read More

Mela seed profile – Rosanna

November 20, 2019Studio

Mela Seed Profile takes a close look at five different aspects about each of the Mela Creative team. It aims to shed some light on the actual people you rely on for all your fresh and inspiring creative, discovering some interesting facts about what makes us all tick. Today we speak to Mela Creative’s Operations … Read More

Augmented Reality – gimmick or powerful marketing tool?

August 15, 2019Industry, Packaging

Early this week we attended the annual PKN Live event in Sydney to hear from industry experts about new frontiers in packaging print. Packaging is fast becoming a valuable vehicle to link print and digital media. During an interactive session with Bill Atta from Dreemar, we saw first hand how engaged people are with AR … Read More

Touched by Christopher Logo

July 30, 2019Branding

After the tragic loss of their 18 year-old son, Christopher, on a construction site, the Cassaniti family are reaching out to help other families that have suffered such a devastating loss. The Touched By Christopher Foundation is raising funds to help families get through the tough few months after a work-site incident takes the life … Read More