Attiva Life Protein Powder Packaging
Category: Health & Beauty Branding and Packaging Design
Attiva Life is a start-up protein powder brand offering 100% natural products boosted with probiotics, sold online and through select fitness centres. The brand was created to help everyday people live healthier lives, and Mela Creative partnered with the founders to develop a brand identity and packaging system that reflected this mission.
Challenge: Creating an Approachable, Differentiated Brand
Unlike typical protein powders marketed to bodybuilders, Attiva Life needed packaging and branding that was accessible and appealing to the average consumer seeking natural, tasty supplements. The challenge was to develop a visual identity and packaging concept that was neither intimidating nor overly soft, while standing out from competitors both online and in-store.
Solution: Minimalist, Natural Branding and Lifestyle-Focused Design
We collaborated with the founders from the outset to create a meaningful brand name—Attiva Life—that reflects a holistic approach to health and well-being. The packaging concept combines a minimalist aesthetic with natural cues, supported by the hashtag #realattiva and tagline “Real people, real nutrition, real results,” which extend across marketing materials including t-shirts and protein shakers.
For the e-commerce website, we designed a lifestyle-focused experience using images captured during a full-day photoshoot in kitchens, fitness studios, and outdoor settings, helping customers connect with the brand and its promise of achievable health and fitness outcomes.
Minimalist, natural branding and lifestyle-focused design make Attiva Life approachable, helping real people connect with real nutrition and results.
A design house that we refer to as family…. Mela Creative has been with us for almost every step of our journey. From brand name and identity to packaging and website design. It has truly been a pleasure to work with the Mela team. It’s inspiring to be around people who enjoy doing what they do for a living. I highly recommend Mela Creative to anyone looking for a creative team.”
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