Carers NSW Print Design

Brand IdentityPrint

Category: Not-for-Profit Print and Corporate Identity

Carers Australia underwent a major rebrand in 2016, and Mela Creative worked with the Carers NSW division to ensure their corporate identity aligned with the national brand guidelines. The goal was to provide a consistent, professional look across all communications while accommodating the unique needs of the state division.

Challenge: Delivering On-Brand Materials within Tight Budgets

Carers NSW needed marketing and corporate materials that adhered strictly to the national brand guidelines while maximising limited marketing budgets. The materials had to communicate the organisation’s message clearly and effectively with minimum fuss.

Solution: Streamlined, Versatile Design and Print Management

Mela Creative designed and managed the production of Annual Reports and other marketing collateral, ensuring cost-effective print solutions. We also collaborated with project officers across various departments to create branded assets for specific initiatives, including survey infographics, Young Carers calling cards, Carer Achievement Program materials, and Biennial Conference branding, reinforcing the organisation’s identity across all touch-points.

Project-specific branding brought consistency and professionalism to initiatives across Carers NSW.

Project description

1

Update corporate identity:

  • letterhead
  • business cards
  • various envelopes
  • ongoing print management
2

Annual Report design:

  • 2016 to 2018
  • print management
3

Print marketing material:

  • brochure design
  • flyer design
  • postcards
  • print management

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