We've been evolving with ITW Proline and Lane Security for over 20 years.
"Lane has had a long relationship with Mela Creative. So when we decided it was time to review how we communicate our value proposition to the market we turned to Mela for advice. Working together we leveraged information from one on one interviews with interior designers, customers, trades and end user focus groups. This led to a complete rebrand starting with the Lane logo and continuing across all facets of communication, packaging etc. This was a huge project covering our portfolio of 600+ sku’s. The results are amazing and reflect Lane's position as the leader in designer door furniture. Our thanks to Emanuel, Rosanna and the creative team at Mela."
DEAN BEARDMORE, INNOVATION & INSIGHT MANAGER - ITW PROLINE