POS Merchandiser Kits for HPM & Legrand
Category: Point-of-Sale for Electrical Wholesale Stores
Mela Creative partnered with the Legrand marketing team to develop merchandising kits for both Legrand and HPM, with the goal of creating a consistent visual identity across wholesale outlets nationwide.
Challenge: Designing Modular Solutions for Diverse Store Layouts
Through research and collaboration with a POS manufacturer, we identified key pain points in existing merchandising. The task was to design a product bay system that looked tidy and consistent while remaining adaptable to a variety of store layouts. Components such as shelf boxes, strips, header cards, aisle fins, kick boards, and wobblers all needed to work together seamlessly to create a unified look in-store.
Solution: From Concept to National Rollout
The final design was taken into production overseas, with completed kits delivered to the Legrand warehouse pre-packed for distribution. Each kit included modular shelf extrusions, branded inserts, aisle fins, header cards, and supporting components, along with clear setup instructions. Easy to assemble and flexible to modify, the kits provided retailers with a simple way to implement professional, consistent product bays; ensuring strong brand presence across stores Australia-wide.
Modular merchandising kits gave Legrand and HPM a consistent, professional brand presence across wholesale stores nationwide.
Do you have a product that needs to jump off the shelf?
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