Nature Talk Skincare Branding & Packaging
Category: Skincare Branding and Packaging
Nature Talk is an Australian-made start-up skincare brand, launching with a Pomegranate serum and a Green Clay and Matcha mask. The brand needed a high-end, modern identity for products primarily sold online across Australian and Asian markets. Mela Creative was engaged to create packaging that conveyed a timeless, premium aesthetic while reflecting the natural, all-Australian essence of the range.
Challenge: Designing for Unique Packaging Formats
The brand’s metallic containers of varying shapes and sizes presented a design challenge, requiring labels and branding to complement highly reflective surfaces. The brief was to create a cohesive and luxurious look that worked seamlessly across jars, bottles, and syringe packs, ensuring the packaging felt professional while standing out in a competitive skincare market.
Solution: A Seamless, High-End Brand Identity
Mela Creative developed a monochrome palette with metallic finishes, combining a bespoke black typographic design with a geometric icon derived from the letter “N.” Labels were printed on metallic stock to enhance the reflective effect, while custom matte black-and-white boxes extended the identity beyond the containers. The result is a modern, premium skincare brand that communicates quality and sophistication across every touchpoint.
Metallic finishes and a bespoke typographic design give Nature Talk a premium, high-end presence across every product.
The brand identity seamlessly adapts to reflective containers, creating a modern, professional look for start-up skincare.
We decided to work with Mela Creative as they understood what we wanted and were just as passionate about our new venture as we were. They understood the cycle that start-ups go through, which was essential for us while setting up the business.
What we got from them however was much greater than what we signed up for!! A great team, amazing ideas, they did market research for us, understood placement and really honed into the right mix of simplicity with messaging that is clear. We are really appreciative of ‘out of the way’ effort that Emanuel puts into the work, he really owns every part of it and executes till it’s perfect! Super engaged team, really cares for the customer’s needs.”
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