Category: Rebrand for Sydney packaging printing company
Mela Creative developed a modern brand identity for Sydney packaging printer Luminar, formally known as Avonlea. The old brand had become dated and no longer in line with the company’s move from label printers to complete packaging print solutions. The rebrand coincided with Luminar’s move to a larger premises and their journey forward as leaders in their industry.
Starting with a new name
Our relationship with the company managing director started years ago, as a trusted printing partner. When Matt wanted to reinvent the business and position himself as a digital disruptor in flexible packaging, he came to us for ideas. When choosing a new name for a business, it needs to be catchy, easy to say and remember and it helps if there is meaning to the word that reflects the back story of the business. Of course, the name needs to be unique and trademark-able which is part of our process when presenting a list of potential names to a client. From this vetted list the final name will evolve by working closely with the client. Together we developed a new meaningful name, Luminar, for the business that reflected their desire to shed light on customers’ products with packaging solutions to brighten their brand.
Branding to take the business further
The new brand identity for Luminar is simple and modern with room to move and expand into divisions of Luminar Group in the future.
New branding, including:
- Logo design
- Corporate identity – business card, letterhead, email signature
- Concept designs for building exterior
- Concepts and artwork for internal site signage
- Develop digital marketing plan
- Create blog content and email newsletters
- Create and manage social media posts
Do you have a product that needs to jump off the shelf?
Do you have a product that needs shelf impact?
Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.