Salumerie Signage
Category: Hospitality Branding, Signage & Packaging Design
Mela Creative partnered with Salumerie to create a cohesive visual presence across its hospitality environment, from in-store signage through to takeaway packaging.
Challenge: Creating a Consistent Brand Experience
Salumerie needed its branding to work seamlessly across the customer journey, from the moment customers approached the venue through to ordering and taking their food away.
Solution: Signage & In-Store Communication
We designed and produced a range of signage for Salumerie, including external signage to create strong street presence and menu boards designed to communicate the offering clearly while complementing the venue’s overall aesthetic. We also managed the installation to ensure the finished signage was professionally executed.
Packaging: Extending the Brand Beyond the Store
To carry the Salumerie brand into the takeaway experience, we designed a range of branded takeaway containers and paper packaging. From food containers to takeaway paper, every element was designed to create a consistent and recognisable brand experience, helping Salumerie stand out both in-store and beyond.
Salumerie has four locations across Sydney, including the CBD, Martin Place, Bondi and Potts Point. We helped bring the brand to life across their existing stores, while also creating the signage and visual identity for their new express location.
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