AWS Welding Safety Equipment Website, Branding and Packaging Design
Category: Industrial Branding, E-Commerce & Product Packaging Design
Mela Creative has partnered with Apex Welding Safety (AWS) for over 15 years, supporting one of Australia and New Zealand’s leading providers of welding fume control and safety equipment.
Challenge: Simplifying a Technical Product Range
AWS needed a updated website to clearly communicate a complex product offering, making categories like PAPR welding helmets and fume extraction systems easy to navigate across desktop and mobile.
Solution: Custom Website & Smart UX
We designed and developed a custom e-commerce website with a clean, intuitive structure. A standout feature is the Welding Helmet Selector Tool, guiding users to the right product quickly and efficiently.
Packaging & Product Design: Built for Retail Impact
We led the design direction for AWS’s new welding glove range, creating a cohesive navy and purple visual identity across products. For retail, we designed hang-sell packaging that balances clear communication with strong shelf presence in industrial environments.
Do you have a product that needs to jump off the shelf?
Do you have a product that needs shelf impact?
Would you like to work with specialist packaging designers who understand strategy, process, retail and shelf impact? We’d love to talk about how we can help and show you relevant examples.