The Health Nutt Retail Packaging
Category: Food Branding and Packaging Design
The Health Nutt has built a loyal following selling protein balls, fudges, and slices to the café market. With strong demand from the retail sector, the brand sought to expand into stores while maintaining its playful and cheeky personality.
Challenge: Translating a Fun Brand into Retail-Ready Packaging
The Health Nutt is known for its witty brand name and clever product names: No-whey Protein Balls, Heavenly Slice, and What The Fudge. The challenge was to create packaging that reflected this fun-loving identity, while also appealing to retail customers and standing out on crowded shelves.
Solution: Striking, Natural, and Shelf-Ready Packaging
We developed individual product packaging with strong, colour-coded designs that make selecting flavours easy while maintaining a natural look that reflects the 100% natural ingredients. For retail and transport, branded self-shipper boxes were designed with custom die-lines, protecting the products while maximising shelf impact and reinforcing The Health Nutt’s distinctive, playful brand personality.
Playful, colour-coded packaging brings The Health Nutt’s personality to life while making products easy to spot and display on retail shelves.
Mela Creative and its team did a wonderful job in bringing my packaged products to life. From start to finish it was a great experience and I am quite pleased with the end result. The team at Mela were intuitive and really helped in suggesting ideas and what was best for the overall design and brand. I am now receiving many compliments on how striking and visually appealing the product and design looks. I look forward to working with Mela again in the future.”
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