Common branding mistakes that are costing you money

May 29, 2020Branding

Are you answering the wrong questions? What is a brand? It’s not just a logo and the visual assets that go with it. It’s about seizing every opportunity to identify, strategise and communicate to your targeted audience why your brand should be chosen over others. By asking the right questions, the definitions of where and … Read More

COVID-19: Adapting your business for an e-commerce world

May 4, 2020Industry, Packaging

The COVID-19 pandemic has had a huge impact on every aspect of life and now that isolation and social distancing measures have been put in place, the changes to how and what people buy has shifted dramatically.  E-commerce volumes have increased dramatically due to a combination of many things including isolation and government restrictions. These changes … Read More