When launching a brand new product on the market, having the right branding from the get-go helps to give it credibility and appeal. Mela Creative worked with the sales and marketing team from HS Fresh Food Group to create the new Celerette branding and packaging design for this exclusive “mini” celery that has hit the Australian market. Smaller, less stringy and sweeter, Celerette is full of personality, so a brand name, identity and packaging design needed to really bring this new vegetable to life. The fit for purpose packaging format was designed and developed to make it easy to apply for farm workers and also have shelf appeal for consumers. The double-sided polypropylene card has a custom dieline that works with the branding and also allows for maximum label visibility on the product. The card is an example of sustainable packaging, minimal size and made from recycled material that is fully recyclable.

Read more about how we executed the Celerette branding and packaging design project.

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