Atkore: Digital & Print Marketing Material
Category: Local Marketing for Global Cable Management and Protection Company
Atkore provides leading solutions in cable management and protection for a wide variety of industries and applications. They boast an impressive catalogue of struts, cable trays, cable ladders and cable baskets through to non-metallic flexible conduits and fittings. However, the marketing was all USA-based and needed to be adapted for the Australian market.
Challenge: Branding Beyond a Logo
We created a look and feel for all digital and print marketing material for Australia and New Zealand within the global brand and logo guidelines. This included how lifestyle imagery was to be presented and how the branding elements would be applied to all forms of marketing. During this process, we identified that we could visually represent the information with icons designed for industry applications and for product finish to immediately help the end user distinguish between products.
Solution: Revived Branding with Impact
By defining a bold brand look, we revived a tired-looking brand to elevate brand presence and recognition across digital, print and environmental touch-points.
From product brochures to company profiles and magazine ads, we created a consistent brand presence across all print media. The professional, cohesive rollout ensures every piece reinforces the company’s capabilities and credibility.
Mela Creative continued the look of the branding to digital applications with ongoing website updates and social media posts on LinkedIn.
Atkore’s Minto headquarters were refreshed with bold exterior signage and engaging wall graphics, complemented by branded banners and gazebos for outdoor events.
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