Atkore digital & print marketing material

Category: Local marketing for global cable management & protection company

Atkore provides leading solutions in cable management and protection for a wide variety of industries and applications. They boast an impressive catalogue of struts, cable trays, cable ladders and cable baskets through to non-metallic flexible conduits and fittings. However, the marketing was all USA-based and needed to be adapted for the Australian market.

Branding beyond a logo

We created a look and feel for all digital and print marketing material for Australia and New Zealand within the global brand and logo guidelines. This included how lifestyle imagery was to be presented and how the branding elements would be applied to all forms of marketing. During this process, we identified that we could visually represent the information with icons designed for industry applications and for product finish to immediately help the end user distinguish between products.

Brochure and advertisement design

Marketing material roll-out began with individual product brochures. We designed the layout from supplied product information, giving the product brochures a consistent look. This was followed by a company brochure outlining the company’s capabilities that we designed using professional copy and photography that we arranged and managed.

The company advertises in industry magazines regularly. They now have a new look that maintains a consistent brand presence across all print media.

Digital content

Mela Creative continued the look of the branding to digital applications with ongoing website updates and social media posts on LinkedIn.

Signage

The Minto headquarters for Atkore were given a facelift with new fence mesh and bollard signs outside plus engaging wall graphics for the training “green” room. We also designed and supplied curved banners and gazebos to bring the brand to the outdoors at events.