Castrol BP packaging
Category: Motor Oil packaging
Castrol BP commissioned Mela Creative to design packaging for the industrial and commercial range of motor oils over a 6 year period.
Mela Creative worked with the marketing team at BP Australia to create numerous packaging designs as well as campaign and promotional marketing collateral to promote the products to truck drivers and other end users.
Packaging that gets results
The challenge was to work with an established brand identity while developing new product packaging that achieves recognition of the existing brand at the same time as an attention-grabbing look for new product range variants without a “me too” look.
The company reported pleasing sales results after updating the product packaging.
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